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      <image:title>Writing Samples - The Body Shape Guide (+ Calculator!)</image:title>
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      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Sites critical of StitchFix were outranking us for branded keywords.</image:caption>
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      <image:caption>Screenshots of four different landing pages.</image:caption>
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      <image:title>Editing &amp; Strategy Samples - Producing a Scalable Content &amp; SEO Engine During Hypergrowth at Miro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editing &amp; Strategy Samples - Producing a Scalable Content &amp; SEO Engine During Hypergrowth at Miro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editing &amp; Strategy Samples - Producing a Scalable Content &amp; SEO Engine During Hypergrowth at Miro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Editing &amp; Strategy Samples - Producing a Scalable Content &amp; SEO Engine During Hypergrowth at Miro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editing &amp; Strategy Samples - Producing a Scalable Content &amp; SEO Engine During Hypergrowth at Miro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editing &amp; Strategy Samples - Producing a Scalable Content &amp; SEO Engine During Hypergrowth at Miro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Editing &amp; Strategy Samples - Producing a Scalable Content &amp; SEO Engine During Hypergrowth at Miro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/b9a70d71-fd90-4b48-87df-c7a67ca2287f/Screenshot+2026-01-06+at+1.22.36%E2%80%AFPM.png</image:loc>
      <image:title>Editing &amp; Strategy Samples - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/2837fbf2-b532-414f-b05f-32626e611dd9/Screenshot+2026-01-06+at+1.20.27%E2%80%AFPM.png</image:loc>
      <image:title>Editing &amp; Strategy Samples - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Awareness to Engagement</image:title>
      <image:caption>A Provider Resource article to drive consideration</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/9dbd6132-b640-44d0-8e09-89c035c0034f/Screenshot+2026-01-06+at+1.32.13%E2%80%AFPM.png</image:loc>
      <image:title>Editing &amp; Strategy Samples - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Engagement to Consideration</image:title>
      <image:caption>We’d link to other relevant topics tied to problems providers face when running their practices, in order to educate, build trust, and introduce Headway as a solution.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/64281273-90b8-4702-a53a-ab61b22259fe/Screenshot+2026-01-06+at+1.26.46%E2%80%AFPM.png</image:loc>
      <image:title>Editing &amp; Strategy Samples - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Consideration to Decision</image:title>
      <image:caption>Then we directed them to landing pages (which were also optimized to SEO keywords) to learn more about how Headway can help solve their unique problems. From there, if they didn’t SQL, they’d enter an MQL email flow to educate and drive action.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/f609cb54-9988-4435-864c-6e1ddf60a24a/Screenshot+2026-01-06+at+1.38.24%E2%80%AFPM.png</image:loc>
      <image:title>Editing &amp; Strategy Samples - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Conversion</image:title>
      <image:caption>We worked with Product and Marketing Ops to reduce friction and optimize forms to drive conversion.</image:caption>
    </image:image>
  </url>
</urlset>

