https://www.xtina.me/resume daily 0.75 2019-12-02 https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1575254059696-33ERE16GWJZ16RL1EYEO/f0504f11-0395-4276-87d9-599229293724_200x200.png Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1516941479610-G1YJ4E2T6N4QV3ZXKXEW/Stitch+Fix Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1517104336478-88NZIKA9BDWP00Q41OIE/Uber+Logo Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1516941594888-GDT25ZFM4H95D7E1138B/How+About+We Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1517104535524-NVU8MSQXCML09JVXUHXP/Yelp+logo Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1516941641301-HYW1GL73H5SMX3VK53RF/Flavorpill Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1575254059696-33ERE16GWJZ16RL1EYEO/f0504f11-0395-4276-87d9-599229293724_200x200.png Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1516941479610-G1YJ4E2T6N4QV3ZXKXEW/Stitch+Fix Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1517104336478-88NZIKA9BDWP00Q41OIE/Uber+Logo Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1516941594888-GDT25ZFM4H95D7E1138B/How+About+We Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1517104535524-NVU8MSQXCML09JVXUHXP/Yelp+logo Christina Srivastava Resume | SEO & Content Marketing https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1516941641301-HYW1GL73H5SMX3VK53RF/Flavorpill Christina Srivastava Resume | SEO & Content Marketing https://www.xtina.me/contact daily 0.75 2019-10-22 https://www.xtina.me/about daily 1.0 2026-01-07 https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/df57ca89-ec83-4128-8704-7cdf543c8c6d/457524605_488735983956337_105546123547164456_n-1.jpg About - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/650076a1-3fb1-49ac-8f73-6b52789a4f2f/Screenshot+2024-04-27+at+9.55.00%E2%80%AFAM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.xtina.me/resume-1 daily 0.75 2026-01-07 https://www.xtina.me/brand-story-seo-strategies daily 0.75 2026-03-05 https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567637223385-FRZRU575NDAZ1622F1VV/1.png Brand Story SEO Strategies - Make high quality content (Copy) Make high quality content First and foremost, we needed to consider the user and provide the best answer the question they asked in an engaging way. We redesigned the article template to be easy to read, more scanable, and full of engaging content. We made sure to use hierarchical headings, ordered and unordered lists, images, and videos where possible. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567637223494-SGTLN2939I6JB0ZIQ5LP/2.png Brand Story SEO Strategies - Make the page mobile responsive (Copy) Make the page mobile responsive This is becoming a ranking factor as more people use their mobile devices for everything. We knew 60% of our users used Stitch Fix from their phones so we made each page mobile responsive. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567637223648-EBQSSFMDB6TQN168AW1T/3.png Brand Story SEO Strategies - Put target keyword into page meta data (Copy) Put target keyword into page meta data Because this is a huge ranking factor, we made sure our target keyword was included in our meta title, description and H1 heading. 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We made sure all our pages were linking to related pages and added a few to our footer navigation. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567637223891-PI24FOWNXQFN8TMNBABA/5.png Brand Story SEO Strategies - Longer word count (Copy) Longer word count Because longer form informational content tends to rank better when the topic is covered in-depth, we aimed for a word count over 800 words. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567637224038-PEGAYQ9Y78JPQ40S5FUA/6.png Brand Story SEO Strategies - Indicate priority of pages in a sitemap (Copy) Indicate priority of pages in a sitemap Every website has a “crawl budget,” which essentially means the number of pages Googlebot looks at and indexes within a given time frame. Sitemaps are important for prioritizing pages you want to rank quickly. I managed a site map for Stitch Fix Style to prop up the articles that would drive the most organic traffic. https://www.xtina.me/case-studies daily 0.75 58146-04-13 https://www.xtina.me/case-studies/driving-csr-engagement-at-uber-dwgst monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567551371507-3MQ6VIEJBWDWATEI9M4M/cab-hand-iphone-34239.jpg Case Studies - Driving CSR Engagement During Hypergrowth at Uber https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567551398572-ZP4NJ3FTYJS03X1H4110/Uber+Growth Case Studies - Driving CSR Engagement During Hypergrowth at Uber https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1567635347995-FHAFISPR6M5N4TJ7W45P/uber-chart.png Case Studies - Driving CSR Engagement During Hypergrowth at Uber https://www.xtina.me/case-studies/adapting-an-seo-strategy-for-a-male-audience-bna2d monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/1571725126619-Y2B9WGUNRTYF87AJGI61/Stitch+Fix+for+Men Case Studies - 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Producing a Scalable Content & SEO Engine During Hypergrowth at Miro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/20f2a8dc-7d8b-44da-901f-311a378bf0aa/Screenshot+2024-04-27+at+10.25.02%E2%80%AFAM.png Case Studies - Producing a Scalable Content & SEO Engine During Hypergrowth at Miro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/793329f0-eec6-4c5e-9710-3efde94b3d4a/Screenshot+2024-04-27+at+10.29.04%E2%80%AFAM.png Case Studies - Producing a Scalable Content & SEO Engine During Hypergrowth at Miro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/33aa478e-92df-4cec-bf3b-6699213c9815/Screenshot+2024-04-27+at+10.51.14%E2%80%AFAM.png Case Studies - Producing a Scalable Content & SEO Engine During Hypergrowth at Miro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/bf421c46-cf17-4efc-b434-0824b4047c60/Screenshot+2024-04-27+at+10.52.09%E2%80%AFAM.png Case Studies - Producing a Scalable Content & SEO Engine During Hypergrowth at Miro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.xtina.me/case-studies/building-fullfunnel-content-engine-in-healthcare-tech-w5w5t monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/b9a70d71-fd90-4b48-87df-c7a67ca2287f/Screenshot+2026-01-06+at+1.22.36%E2%80%AFPM.png Case Studies - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/2837fbf2-b532-414f-b05f-32626e611dd9/Screenshot+2026-01-06+at+1.20.27%E2%80%AFPM.png Case Studies - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Awareness to Engagement A Provider Resource article to drive consideration https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/9dbd6132-b640-44d0-8e09-89c035c0034f/Screenshot+2026-01-06+at+1.32.13%E2%80%AFPM.png Case Studies - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Engagement to Consideration We’d link to other relevant topics tied to problems providers face when running their practices, in order to educate, build trust, and introduce Headway as a solution. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/64281273-90b8-4702-a53a-ab61b22259fe/Screenshot+2026-01-06+at+1.26.46%E2%80%AFPM.png Case Studies - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Consideration to Decision Then we directed them to landing pages (which were also optimized to SEO keywords) to learn more about how Headway can help solve their unique problems. From there, if they didn’t SQL, they’d enter an MQL email flow to educate and drive action. https://images.squarespace-cdn.com/content/v1/54d44988e4b0b97e05e83b7d/f609cb54-9988-4435-864c-6e1ddf60a24a/Screenshot+2026-01-06+at+1.38.24%E2%80%AFPM.png Case Studies - Building a Full-Funnel Content Engine in Healthcare Tech at Headway - Conversion We worked with Product and Marketing Ops to reduce friction and optimize forms to drive conversion. https://www.xtina.me/portfolio-1 daily 0.75 2026-03-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/12b78168-2315-4f98-a8bd-b10249afd78e/imgg-demo-pjdSe5Ti.png https://www.xtina.me/portfolio-1/project-four-l3zw3-dk9py-xcmem-llk7k-cnfna-2x4rx monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711319-L2FCW5K2C3L6L4MY8XXA/imgg-demo-ENjOSIkh.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711323-SYUW67EX4YEMSM5NTXCM/imgg-demo-EzhmSujY.png https://www.xtina.me/portfolio-1/project-three-sng7y-jkgxx-kmlk5-rslaw-j2h5a-x3td9 monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711533-NZAOJZPOZ97V6E3OG86D/imgg-demo-EzhmSujY.png Portfolio - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711557-G8W1459EXJ3R0QS2UBZU/imgg-demo-N1g6iaei.png Portfolio - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711540-63M6JMAPLQHXC37UTPPQ/imgg-demo-ENjOSIkh.png Portfolio - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711525-GWJAQCURIR873O25LNYJ/imgg-demo-JBF3SmQJ.png Portfolio - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711563-UEEGSRMS954NIS9FFNJK/imgg-demo-8xM9d6Tc.png Portfolio - The Brightline Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711548-S59FIKU43EWX25872BQF/imgg-demo-7J1jaCXI.png Portfolio - The Brightline Project https://www.xtina.me/portfolio-1/project-two-ky966-n329z-nnx53-feazs-ajmse-hexpd monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711616-YMQC4OKWYB4ARXM8P2DI/imgg-demo-iGikAGoV.png Portfolio - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711631-9TC9KR0J8L00TU517509/imgg-demo-N1g6iaei.png Portfolio - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711601-KGRZWUW2EKWZQGJ15Q8G/imgg-demo-JBF3SmQJ.png Portfolio - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711638-SUW2SWRYEK3MLTSQ14SB/imgg-demo-8xM9d6Tc.png Portfolio - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711623-6O50KLP46MHOZVAI6WA6/imgg-demo-7J1jaCXI.png Portfolio - The Echo Project https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711608-BK2PBCPVFIVGP80K3Y0T/imgg-demo-a3mKUH6c.png Portfolio - The Echo Project https://www.xtina.me/portfolio-1/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-5bs9j monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711372-QQZJMFA2JQOGXXX887UH/imgg-demo-iGikAGoV.png Portfolio - SEO, Long-Form, Thought Leadership https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711390-5GJIKE5EXOQT973Q4EHQ/imgg-demo-N1g6iaei.png Portfolio - SEO, Long-Form, Thought Leadership https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711353-EUFAGCAV4N0NU68WPGXY/imgg-demo-JBF3SmQJ.png Portfolio - SEO, Long-Form, Thought Leadership https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711399-0BYY2AEUTE388WAXB3W1/imgg-demo-8xM9d6Tc.png Portfolio - SEO, Long-Form, Thought Leadership https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711381-BPHBTW3WRZVTOZL0PYTE/imgg-demo-7J1jaCXI.png Portfolio - SEO, Long-Form, Thought Leadership https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756825711362-E02M0RMMDSDLH5QNSKIM/imgg-demo-a3mKUH6c.png Portfolio - SEO, Long-Form, Thought Leadership