Christina Bevitori

Editorial Lead & Brand Voice Strategist

hello@xtina.me · xtina.me · 530.277.8129 · Grass Valley, CA

Summary

Editor and content strategist with 16 years of setting voice and editorial standards, from Flavorpill and Yelp to Miro's global content program and regulated clinical content at Headway. I write style guides, train writers, and do line edits.

For the last several years, I've also built the systems that keep language on-brand when AI drafts. Think: structured inputs and example sets, audience inputs, risk-based review tiers, and automated checks for AI writing patterns.

Relevant Experience

Advisor & Content Strategist, Christina Bevitori Consulting

Mar 2026 – present · Remote

WooCommerce (ecommerce platform, 4M+ stores)

  • Designed an AI-assisted editorial system for the merchant blog: encoded the style guide as do/don't example sets, built audience inputs for priority merchant segments (who they are, what we know, core pain points), and turned CEO feedback into standing editorial rules.

  • Built an automated checker that flags AI-writing patterns at the word and structural levels before human review, so editorial time goes to judgment calls rather than cleanup. This resulted in fewer flags per draft and fewer rounds of revision.

  • Own blog and case study strategy and editorial standards for the Add to Cart merchant blog.

Conduit Health (healthcare)

  • Defined risk-based review tiers for patient content: comparison, definition, and product-education content ships without clinical review; anything recommending care steps, plus Medicare guides, requires clinician sign-off.

  • Advise on content strategy and write blog content for patient acquisition.

Senior Manager, Content Marketing & SEO, Headway 

Aug 2024 – Dec 2025 · Remote

  • Led a cross-functional voice audit of every provider-facing surface, with a rep from each channel plus copywriters, editors, and AI-assisted review. Wrote channel-specific voice guides based on the master guidelines; rolled out with a planned biannual audit cadence.

  • Identified recurring compliance and accuracy mistakes in AI-generated clinical content; partnered with Legal and Compliance to codify them as enforceable style rules in Writer AI, applied across all AI-assisted production.

  • Evaluated Writer AI, ChatGPT, Perplexity, and Gemini; selected and rolled out Writer AI with prompt frameworks and example libraries.

  • Built a consortium of clinical subject matter experts to write and review content in a regulated space.

  • Managed 2 FTEs, 7 freelancers, and 1 agency; gave directional, copy, and line edits and coached writers at every level.

  • Owned on-page SEO and answer-engine strategy, structuring content for how search engines and LLMs read and cite it. Organic SQLs increased 73% YoY as a result.

Corporate Content Strategy Lead (prev. Senior Content Marketing Manager, SEO), Miro 

Feb 2020 – Aug 2024 · San Francisco → New York

  • Owned global editorial strategy and voice across Miro's owned channels: blog, newsroom, web pages, templates, and Miroverse.

  • Wrote and maintained the style guide and voice and tone guidelines; trained 14 writers on them.

  • Ran the editorial production engine: 4 FTEs, 10+ freelancers, and agency partners shipping 40 pieces a month. Gave directional, copy, and line edits and feedback to writers at every level.

  • Wrote source content for global localization and reviewed localized versions for voice and accuracy.

  • Wrote in-product educational copy for templates in Miro's logged-in product, as well as template landing pages, web pages, and emails.

  • Evaluated Writer AI, ChatGPT, and Perplexity; selected and rolled out Writer AI and piloted AI-assisted editorial workflows.

  • Led CMS evaluation (WordPress, Contentful, others), migration, and blog redesign.

  • Partnered with Brand, Product Marketing, Growth, and Comms on launches. Non-brand organic traffic up 141% in 2 years.

Content & SEO Consultant, Christina Bevitori Consulting

Mar 2019 – Feb 2020 · Remote

  • Built content strategies, voice, and editorial roadmaps for D2C brands (Vettd, Piece Out, Valley Rose Studio); wrote and edited web, blog, and lifecycle content.

SEO Content Strategist, Stitch Fix

Mar 2016 – Mar 2019 · San Francisco

  • Owned UX copy for 2 years, including conversion and onboarding flows, as well as in-product messaging.

  • Led non-brand SEO and editorial strategy: organic leads up 110% YoY, $4M+ in revenue.

  • Partnered with Product and Engineering on site architecture; managed 2 agencies.

Community Operations Manager & Process Specialist, Trust & Safety, Uber 

2014 – 2016 · San Francisco

  • Wrote and maintained support macros for community and safety cases.

  • Designed the safety incident-handling process to ensure consistent, compliant responses.

  • Coordinated escalations with executives and PR.

Head of Editorial, HowAboutWe for Couples 

2013 – 2014 · San Francisco

  • Set the editorial voice and standards for the HowAboutWe for Couples members site; led 5 writers and gave directional and line edits.

Editor, Yelp 

2010 – 2013 · San Francisco

  • Wrote and edited newsletter and event content in Yelp's editorial voice.

  • Localized editorial content for the Canadian and UK markets, adapting spelling, idioms, and local references to maintain a consistent voice.

Managing Editor, Flavorpill SF

2010 – 2013 · San Francisco

  • Ran the editorial calendar and weekly newsletter for Flavorpill SF; assigned and line-edited contributor work.

Writer, SF Weekly

2010 – 2013 · San Francisco

  • Wrote website and app copy to promote local businesses, artists, and events. Followed the Village Voice’s editorial standards.

Skills

Editorial: Brand voice and tone guidelines · Style guides · Directional, copy, and line editing · Writer coaching · Creative reviews with execs, brand leads, and SMEs · Localization review

AI and systems: Structured inputs for AI writing (example sets, audience inputs, editorial rules) · Editorial QA and risk-based review tiers · Automated checks for AI writing patterns · AI tool evaluation and rollout (Writer AI, Claude, ChatGPT, Gemini, Perplexity)

Writing: UX and in-product copy · Trust and safety communications · Thought leadership · Regulated clinical content

Search and content structure: On-page content strategy · Answer-engine optimization since 2019, generative search since it emerged · CMS (WordPress, Contentful, Builder, Webflow)

Education

B.A., Art History, San Francisco State University, 2008