Christina Bevitori

Content Lead | Editorial Strategy, Brand & Demand Generation

hello@xtina.me | www.xtina.me | Grass Valley, CA | Remote / Flexible in SF Bay Area

Profile

Content leader with 15+ years of experience building and scaling editorial content strategies for technology companies. Former journalist with a track record leading content teams, establishing strong editorial operations, and translating complex products into clear, trusted narratives that drive brand awareness and demand. Hands-on, execution-focused, and data-informed.

Core Skills

Content Strategy & Editorial Leadership · Brand Storytelling · Demand Generation · B2B SaaS Marketing · Editorial Operations · Voice & Tone Governance · SEO & Organic Growth · Content Performance & Analytics · Cross-Functional Marketing · Team & Agency Management · Content Systems & Process Design

Professional Experience

Headway – Senior Manager, Content Marketing
Aug 2024 – December 2025 | Remote from Grass Valley, CA

  • Led growth-focused content strategy supporting acquisition for a healthcare technology platform.

  • Oversaw on-site SEO and GEO strategy, improving content discoverability and engagement through keyword planning, on-page optimization, and AI-search–ready content frameworks.

  • Built a scalable full-funnel content ecosystem (gated assets, provider resources, landing pages) tied to MQL, SQL, and conversion metrics.

  • Partnered with Growth Marketing, Lifecycle, Product, and Sales to map content to the buyer journey and demand-generation campaigns.

  • Wrote and edited conversion-oriented content and oversaw execution across formats supporting pipeline and sales enablement.

  • Implemented data-driven planning frameworks connecting content performance to funnel outcomes and velocity.

  • Managed and coached content strategists and producers, establishing clear workflows and editorial standards.

  • Piloted AI-assistant tools to streamline workflows and improve style guide adherence. 

Miro – Content Strategy Lead (Senior Manager → Corporate Lead)
Feb 2020 – Aug 2024 | San Francisco, CA & New York, NY (Hybrid)

  • Defined and scaled Miro’s global content and editorial strategy across owned channels, including MiroBlog, Newsroom, Templates, Landing Pages, and Miroverse.

  • Owned editorial roadmap and calendar, ensuring consistent voice, tone, and quality across all content.

  • Led SEO-driven content strategy, growing non-brand organic traffic 141% in two years.

  • Built and operated a high-functioning editorial production engine, managing 4+ FTEs, 10+ freelancers, and agency partners.

  • Established content KPIs and performance dashboards (Looker) to measure awareness, engagement, and business impact.

  • Led CMS migration and blog redesign to improve scalability, performance, and editorial workflows.

  • Partnered closely with Brand, Product Marketing, Growth, and Comms to align content with launches, campaigns, and demand generation goals.

  • Piloted new content formats and AI-assisted workflows to increase output and efficiency.

Xtina Bevs Consulting – Self-Employed SEO & Content Marketing Consultant
Mar 2019 – Feb 2020 | Oakland, CA (Remote)

  • Developed SEO and content strategies for SaaS and healthcare clients, including keyword planning, personas, and editorial roadmaps.

  • Wrote and edited blogs, websites, and lifecycle content aligned to engagement, lead quality, and conversion goals.

Stitch Fix – SEO Content Strategist
Mar 2016 – Mar 2019 | San Francisco, CA (On-site)

  • Led non-brand SEO and editorial strategy, increasing organic leads +110% YoY and contributing $4M+ in revenue.

  • Partnered with Product, Engineering, and agencies to improve site architecture, technical SEO, and content performance.

Earlier Experience

Community Operations Manager & Process Specialist — Uber

Head of Editorial — HowAboutWe for Couples

Editor — Yelp

Managing Editor — Flavorpill SF

Writer — SF Weekly

Education

B.A., Art History – San Francisco State University, 2008